How Not to Land an Orbital Rocket Booster

In a sense, thats what the essence of entrepreneurialism is. Try, fail, learn, try again, fail again, learn, do this as many times as it’s necessary for you to figure out what works. Trial and failure cost money though and what I see many fresh businesses do is that they have cash for the first trial balloon and when this one does not work out, they are toast. Great marketing too.

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