Tapping into the data revolution

We are collecting massive amounts of data. Making sense of it all is not really obvious. Data can be treacherous because all the data on Earth won’t help you if your assumptions and other variables are dead wrong. And right now, we are inundated with variables. People want to calculate every little assumption and they don’t want to take responsibility for a decision they personally have to take. You cant calculate everything. You cant calculate experience and fingertip-feeling for a situation. You cant calculate patience, grit, and sheer determination. You cant calculate redneck wildcatters. Data is not what we are lacking. Business acumen is.


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