Weak Net Zero Pledges Provide an Opportunity to Force Real Climate Action

Greenwashing pledges are nothing but encouragement for extreme forces to take ever more. Honestly, would you stop? Do you remember your own childhood? When you threw a tantrum to get something and your parents gave in you knew what to do next time. Just hold your breath long enough, embarrass your parents bad enough, hit your head against the wall hard enough and you get what you want. CEOs should be on the hook for those pledges when the activists show up again – with their bonuses. 

Claim: Weak Net Zero Pledges Provide an Opportunity to Force Real Climate Action

According to researchers, companies are wrong if they think they can escape censure with a little greenwashing, because weak pledges are an opportunity to attack corporate credibility.

Watts Up With That?

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