Why do we continue to believe companies that greenwash?
We are used to being lied to. We know that most of what we see in advertising is hogwash. Most people do not believe a word of what they see. But while most people see through the deceit, they also live with it. They are called the silent majority. Managements of companies like the silent majority as their silence allows them to pretend that they are doing stuff that matters. All this advertising is make-belief for the shareholders.
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