History is chock full of examples – companies – that have judged the market wrongly. Companies such as Facebook, and they are by no means alone, seem to think they can control people. And for quite a while people play ball. But those companies almost always overstretch and go from service to torture device. I have a feeling that some classical Social Media companies are already on the way out – they are dead man walking. They just don’t know it yet.
According to Zuckerberg, the problem is competition from TikTok, not growing disenchantment with a woke platform which censors conversations and cancels law abiding members with large followings.