Clean energy has always been a scheme that was profitable to a few paid for by the many. The only tool to keep the many in check was wielding the climate monster. Pay or we will all die. Well, your grand-children might die, but we need to do this now. Then “Average Joe” gets from the newsfeed that we missed targets again. Populists are sensible to this dynamic. Clean energy must communicate honestly without fear mongering. The people are not afraid anymore, but they feel the emptiness in their wallets.
Italy’s Five Star Movement used to rave about towns like Montieri, a village in the verdant Tuscan foothills that burns little coal or natural gas. Instead, the local power plant harnesses steam rising naturally from hot springs deep underground to generate electricity.